Metrics are compound values that consolidate several factors into a single figure that allows to quickly monitor several things.
Data modeling can provide many valuable figures, groupings, and summations used in typical reports. If you are interested in quickly assessing several things at once, or using analytics to discover trends and insights, you may want to spend some time creating advanced metrics.
Certain metrics work better with different kinds of data. Also, certain visualizations work better with different kinds of metric values.
We can help you identify, create, and fine tune powerful data metrics to deliver what you are looking for.