A well known expression is “You only get out of life what you put into it.”
That may be even more true for data than it is in life. Source data analysis is the fundamental first step in building the kind of data integrity needed for data driven decisions.
In any information solution, your data goes on a journey, and where it starts is critically important to the ability of the final product to inform someone accurately.
Similarly, bad information only becomes more misleading if powerful graphics and reports are built upon it.
Source Data Analysis identifies the best way to capture data which is accurate, reliable and meaningful.
While it may seem like a small detail, the importance of data integrity from a well understood source cannot be ignored.